7 Common SEO Mistakes That Affect Your Car Dealer Website
Search Engine Optimization (SEO) is the backbone of your car dealer website. Any issue with SEO will severely affect website performance.
Here is a list of common SEO mistakes that need immediate attention.
01: Look Out for Content Duplication
A website is all about content and it has some technical aspects as well. Duplicate content is one of the common SEO issues that most car dealer websites face.
This can be taken care of by inserting a ‘canonical’ tag, which helps search engines differentiate the original content from the copies.
02: Forgetting the Meta Descriptions
During organic searches, the meta description is a key factor of your dealer website which helps put the most relevant description in front of visitors even before they click on the website link. A good meta description will increase your Click-through Rates (CTR). Surprisingly, around 64 percent of websites forget to include Meta descriptions.
Remember, having duplicate descriptions is an even more severe setback than missing out on the Meta description.
03: Missing the Title Tags, H1 Tags, & Alt Tags
More than 60 percent of websites forget the title tags, H1 tags, and alt tags for images. This can affect the website’s user experience. Also, it can affect search engine crawlability, impacting your website search ranking.
04: Don’t Make Link and Redirect Errors
Broken internal links are the most common and severe link errors. Next in line are the 4XX and 5XX errors. And, this is followed by external links with a "nofollow” attribute, which stops the link juice.
05: Avoid Sitemap & Robots.txt Issues
Check for formatting errors in your car dealer website’s sitemap.xml files and robot.txt. If errors exist then immediately resolve them.
To a lesser degree, even wrong pages in sitemap.xml will also affect your car dealer website’s performance.
06: Page Speed Bottle-necks
Page speed has been the most common and severe issue that affect your car dealer website’s SEO, in turn, leading to lower website search ranking.
When your car dealer website takes more time to load, bounce rates increase drastically, and prospects move on to your competitors’ websites.
07: Using Obsolete Technology
Get rid of obsolete technologies as soon as possible. Web technologies like Flash still exists on many websites.
Upgrade your website to a modern responsive web platform. Up to 94% of prospects use a mobile device to view your website, and a responsive website is a must-have for any customer-facing business.
For more information on common SEO mistakes to avoid by your car dealer website, Contact Us.