7 On-Page SEO Tips for Your Car Dealer Website

For organic traffic to drive your car sales, every auto dealership should definitely focus on search engine optimization (SEO) strategies. Both off-page and on-page SEO should receive attention. 

Here are some of the best on-page SEO tips for your car dealership. 

Tip 1: Importance of Keywords 

Keywords are of prime importance in SEO and auto dealer website rankings as well. Ensure that you have keywords in title tags, meta tags, images, description, etc. It’s always best to use long-tail keywords, since as a thumb rule, the competition will be lesser. On average, keyword usage between 2 and 4 percent is advisable for  better SEO ranking. 

Tip 2: Crisp and Sweet URLs & Meta Description

For keyword optimization, focus on the initial 2 to 3 words in your URLs. Go for a crisp and memorable URL that includes your keywords. For viewers to decide whether to click on your URL or not, a well-crafted meta description is important. Attract your car buyers by including the targeted keywords in the meta description. This will also improve your site ranking as well. 

Tip 3: Content is Everything!

For better SEO, content with targeted keywords are especially important. Preferably, include them within the initial 100 to150 words. When web crawlers crawl through the keyword-rich URL, meta description and the website content, it pushes your website ranking up. Also, a clear keyword plan helps Google too in understanding clearly what your website is all about.

Tip 4: Apply H1 and H2 Tags

The healine of your web pages should always be tagged with the H1 (Heading 1) tag. Make sure to have just one H1 tag with your targeted main keyword. 

All your subheadings should be tagged with H2 (Heading 2) tags, among which a minimum of one should contain the same keyword.

Tip 5: User Experience Matters

Upgrade to a responsive car dealer website as Google considers it one of the most important SEO ranking factors. Navigation within your car dealer website should be quick and easy. The website loading time should not be long. All these factors are important for a better user experience as well as good on-page SEO.

Tip 6: Utilize Outbound and Internal Links

If you are not linking your own internal pages, then you’ll be missing out on one of the best on-page SEO practices. Outbound links help in discovering your web pages’ content. If you have a good linking strategy in place, Google will recognize that your car dealer website has high-quality information, and it will increase the SEO ranking of your website.

Provide 2 to 5 valuable and interesting internal links that connect your web pages. This will automatically increase on-page SEO and, in turn, your website ranking as well.

Tip 7: Image Optimization Works Well

Ensure at least one image name and the alternate text must contain the targeted keyword. By doing this, you will also be giving hints about your website information to Google.

For instance, use honda_civic_ stock _ image _1.png. This tells Google that your website is talking about Honda Civic stock images.

For more useful on-page SEO tips for your car dealer website, Contact Us.