8 Google Ads Shortcuts to Boost Your Car Dealership Ad Campaigns
Here
are important Google Ads shortcuts that can boost your ad campaigns.
1. Use
Labels for Categorizing Ads
Labels
help your car dealership organize Google ads at ad group, keywords, and campaign
levels, saving you a lot of time.
2. Abandon
Under-performing Ads & Landing Pages
If your auto dealership is running several ads, then it is important to go through performance data and fine-tune campaign performance on a daily basis.
The
Google ads and landing pages that are providing good results should be retained
and the poor ones abandoned. If not, they will consume a good chunk of your ad budget,
without any positive returns.
3. Remove
Duplicate Keywords
As your campaigns expand, you are likely to lose track of the keywords you bid on, resulting in duplicate keywords. You need to search for such keywords and eliminate them.
Use Google Ads Editor to remove duplicate keywords.
4. Include
Negative Keywords
Mark
negative keywords and include them in your campaign. This will save your auto
dealership money and time.
5. Leverage
the Ad Variations Feature
Your
PPC team can choose a particular ad and apply ad variations to it. This feature
also offers the capability to choose the percentage split of your audience.
6. Notations
Help
Analyzing
your Google ad campaign results over time can be challenging, since a lot of
factors are involved.
A good
solution is to add a note to every ad that performs well, to remind you why
that particular campaign performed well.
7. Use
Ad Customizers
Imagine - you have set up an ad to show the countdown for your auto
dealership’s grand opening. The same ad should be displayed but with the number
in decreasing order every day.
Normally,
you need to create a new ad each day. With ad customizer, you can automate this
process, saving you a lot of time and effort.
8. Measure
Your Google Ads Results
Don’t
ever forget to measure your ad campaign results. This is the process that
lets you understand how your ads are performing and how to optimize them for
better results.
For more insights into Google ads shortcuts to boost your car dealership ad campaigns, Reach Us.