How A/B Testing Helps Your Auto Dealer Website

Sometimes, all the work behind a new marketing strategy clicks perfectly. Customer footfalls at your showroom is going up, and more cars are being sold than you expected. Perhaps you could improve upon what you are doing to see even better results, and this can be ascertained through A/B testing.

In A/B testing, you create two almost identical versions of a marketing collateral, text, images, etc. Once these versions are created and executed, you can check which version performs better.

Experiments like these help you decide what works best for your dealership, since decisions are based on real data.

Set Goals

The most important thing to do before running an A/B test is to figure out what exactly your dealership will be trying to optimize. Keep in mind that it needs to be a very specific, measurable area.

Once you sort that out, you can effectively run one or more experiments and obtain results that you can actually act on to improve your auto dealer marketing.

Create the Tests

As soon as you have determined what you are trying to optimize, you have to plan out how the actual test will be conducted. Decide which parameter has to be tested first, since everything else about the two versions will need to be exactly the same.

This is so to ensure that the variable that you are testing is really responsible for different results.

Wait and Analyze

You need to be patient while gathering data as a sufficient amount of it is required in order to make informed decisions. The longer you allow the test to run and the bigger the audience, the more accurate your results will be. The reason is that there are obviously outliers in each group, and you want to be sure that your results are typical and can be duplicated in the future.

There are data analytics solutions that can help you in making sense of all this data. Keep in mind that A/B tests are sometimes prone to failure, so don’t let that dishearten you. In A/B testing, failure means that there is very little measurable difference between the two tests, or sometimes even none at all.

For more information on A/B testing for auto dealership, Contact Us.