How to Get Positive Customer Reviews for Your Car Dealer Website

Almost every car buyer initially researches online and eventually settles on a couple of dealerships. Studies have shown that one of the strongest influences in convincing a prospective buyer to choose a particular dealership is the reviews posted about it by previous clients.

Both prospects and new customers trust reviews written by those who already have experience with a particular dealership. It therefore makes sense to keep a close eye on the reviews being posted on your car dealer website as well as other review sites.

Don’t Get Filtered Out Due to Poor Processes

All review websites have rules to remove fake reviews and spam. You need to understand these rules in order to ensure that good reviews aren’t removed by the site’s filters. 

For example, if a single person uploads multiple reviews inside a short time-frame, those reviews are likely to be filtered out. Using multiple aliases may not help either, since there are other ways to find out.

Negative Reviews are Opportunities

Bad reviews are upsetting, but they certainly do provide your auto dealership with the best chances to redeem itself and create a good impression. 

Usually, angry customers just want their problems resolved. Instead of giving scripted replies, listen to them and offer a satisfactory solution quickly. Provide them with the contact details of a person who can help. 

The point here is to show them and the potential customers who read the conversation that you’re willing to go the extra mile to keep customers happy.

Earn Good Reviews

The easiest way to convince clients to write good reviews is to deserve it in the first place. 

Potential customers should feel that they are receiving personalized attention and the best possible experience from their very first interaction with your auto dealership website or social media pages.

Thank those who posted positive reviews and address any negative reviews quickly. It makes sense to highlight and promote positive reviews on your car dealer website and social channels as well. 

As we’ve pointed out in some of our previous articles, your car dealer website design should be an extension of your actual showroom. This ensures that your new customers would already have made positive associations with your dealership when they walk onto your showroom floor.

For more information on How to get Positive Reviews for your Car Dealer Website, Contact Us.