How to Tackle Automotive Link Building Changes in 2018

Link building is an important activity to improve your car dealer website’s ranking and promote your brand.

Check out some of the link building tips to follow in 2018.

01. Avoid PBN-like Strategy

Private Blog Networks (PBN) are networks of various websites and blogs that were used for link building activity earlier. If you have been into this, stop now. Google flags these websites and considers them as part of link spam, or negative or black hat SEO (Search Engine Optimization) link building techniques.

Consequently, your websites run the risk of disappearing entirely from Google search results.

02. Healthy Link Profiles Are Important

In this AI-related (Artificial Intelligence-related) era, link profiles based on each keyword can improve your website ranking.

Find backlinks with healthy link profiles that are relevant to your car dealership.

03. Influencer Marketing Still Works

Influencer marketing is becoming even more relevant in 2018 as it not only brings backlinks but also improves your online visibility and brand recognition.

Focus more on micro-influencers in your area, rather than larger personalities.

04. Following the Skyscraper Technique

The skyscraper technique is about improvising on content that is already well-received by your target audience. This helps in better link building, since:

• It’s already in demand
• Has gained a targeted audience
• Already well-indexed on Google
• Has a high search ranking

05. Content without Any Value is Unacceptable

Meaningless content created for link building can actually do more harm than good. Your content should always add value to your readers, and should be good enough to get social shares.

06. Niche Relevance Plays a Major Role

Backlinks from websites relevant to auto retail is essential for ranking well on Google and other search engines. These links show that the content is genuine and trustworthy, and not created for the sake of promoting your car dealership website.

07. Say ‘No’ to Email URLs

It is a bad idea to incorporate URLs directly into your email marketing, solely for link building. Instead, you can use your anchor text to backlink, which will make it less spammy.

08. Repair Broken Links

Continuous broken link building is one of the ways of ensuring a healthy backlink record. Keep a track of your links, search for broken links, and immediately request that webmaster to fix them.

If you find broken links, it is a win-win situation for your website as well as the other website. Your auto dealer website’s broken links will be fixed and the other website’s SEO ranking doesn’t drop.

09. Backlinks Monitoring is Important

Backlinks need to be tracked and monitored to check their link building effect on the website. By constantly monitoring your backlinks, spammy links can be detected in time and removed before it causes major damage. 

For more information on the link building changes and tips to follow in 2018, Contact Us