How to Use LinkedIn to Get more Leads for Your Auto Dealership

As an auto dealer, you are certainly aware of the significance of sustaining a presence of your dealership on social networks for professionals, such as LinkedIn. However, all your marketing efforts on LinkedIn will not result in gains for your car dealership if you aren’t targeting the right set of prospects.

In this article, we will try to give you some pointers that will enable your Auto Dealership to prospect for exactly the leads that will help your business grow.

First Things First

Before you can reach out to your LinkedIn connections in order to attempt converting them to paying customers, the LinkedIn summary of your Auto Dealership needs to be positioned correctly.

The fact of the matter is that you need your potential customers to read your summary, and then feel that your vehicle dealership understands their problem and can help resolve it.

They need to have confidence in your abilities to help them achieve results. They want to know that you’ve been there and done that before.

Your LinkedIn profile summary should consist of a simple and concise introduction, an outline of your industry experience, the services that your dealership currently provides, and at the end, a call to action (CTA) that offers all the details that a prospective customer would need, to connect with your Auto Dealership.

Talk About Your Expertise

It’s a good idea to focus on topics you want your auto dealership to be known, when sharing content on the LinkedIn page of your vehicle dealership.

Regardless of the content that your dealership puts up, whether it is text, imagery, video or anything else, it will need to express to your audience in clear terms that you have high domain knowledge and are an expert in the area.

If your Auto Dealership can provide evidence that it has a firm grasp of the challenges faced by customers, then you are likely to see more visits from local Linkedin connections. The content that’s put up on the LinkedIn profile must be accompanied with high quality visual media as well, such as izmoStudio images or izmotion videos.

Another assured way of boosting your Linkedin likes is by publishing content about trending topics that will persuade your followers to like, comment, and share.

LinkedIn conversation starters are a very effective, yet easy way of increasing the engagement and interaction levels among your connections and building more interest in your auto dealership.

Publish a Promo Video

Consider uploading a short promotional video, around 30 seconds or so in length, on your LinkedIn channel. This video needs to give a quick walkthrough of your car dealership, showcasing how it’s different from the competition in terms of adding value to the customer.

If possible, it can even add a customer testimonial, explaining how a pain point was resolved by your dealership.

Taking Advantage of Special Occasions

It is an obvious fact that everybody likes to be acknowledged and made to feel special. Car dealers can use their LinkedIn profiles to reach out to their connections and followers on their special dates.

The news feed of your dealership’s LinkedIn profile will provide notifications when one of your connections takes on a new role, switches to a different company, or reaches a career milestone. Occasions such as these are excellent opportunities to connect with them and build rapport.

By default, LinkedIn provides a standard message for these events. However, we strongly recommend that you send out something with a human touch. This way, your prospects will feel that the dealership has gone the extra mile in order to make the message personalized.

Using these ideas together with the traditional LinkedIn marketing methods will raise your odds of getting better leads and eventually converting them into customers.

For more information on prospecting for better LinkedIn leads, Contact Us.