LinkedIn Marketing for Car Dealers - What Not to Do
10 April 2019
New to LinkedIn marketing? There are tons of articles available that explain everything - how to refine your LinkedIn profile, how to join the right groups, and much more. However, you also need to be aware of what not to do when marketing on LinkedIn.
In this article, we will shed some light on points that will do your car dealership more harm than good if not taken into consideration.
Give and Take Networking
Building your business is largely about building your network, and this is true for auto dealerships as well. However, it pays to remember that great networking isn’t all about receiving. A good idea is to give your staff, clients and so on endorsements on LinkedIn.
Endorsements are quick and easy to give, once you find the LinkedIn profile that you’re looking for. Receiving endorsements is really appreciated by LinkedIn users, as this virtual appreciation can even help them become more visible in search results.
Giving Only to Receive?
Just like endorsements, providing recommendations on LinkedIn is also a simple and straightforward thing to do. But, if you’re only giving out recommendations with the expectation that your auto dealership will be getting one in return, it certainly isn’t a very clever idea.
Ask only those clients of yours who have had good experiences with you on a continued basis to write you a recommendation. These customers will have real reasons to recommend your vehicle dealership, and whatever they write will sound genuine.
Don't recommend just because you expect to receive a recommendation in return. The people who know and respect you are highly likely to return the favor anyway.
Stay Professional
LinkedIn is a social media platform meant for professionals. Many businesses still tend to forget that and share all sorts of weird content. Unless you stay professional, you never know when a potential customer, vendor, supplier, OEM, employee or anyone else might notice this and form a bad impression.
Your auto dealership definitely must go that extra mile in order to curate content and publish only what will be considered appropriate on your car dealership LinkedIn profile.
Don’t Delay Until a Requirement Comes Up
If your car dealership has been putting off making good, solid LinkedIn connections until a need arises, then it’s been waiting too long.
Plan ahead now and build those connections. Remember, it is your network that will make the future goals of your auto dealership achievable on LinkedIn.
The easiest way to frequently update the LinkedIn profile of your car dealership is by sharing content. Blog posts, articles, videos, images, infographics and so on can give your prospective customers a good idea of what you're doing.
Additionally, your connections can respond by liking and commenting on your shared posts, which can help you spot deviations quickly, as well as upcoming trends.
Ignoring the Future
Even if LinkedIn started out purely as an online platform where working professionals and organizations can make useful connections and build their network, it has now become one of the biggest news aggregators on the planet. Already, the followers of LinkedIn influencers have the ability to like, share, or comment on the posts published by them.
You too must build your Linkedin network and curate your content in such a way that the profile of your auto dealership will have a rock solid social reputation in the future.
Being Generic
Don't ever use those auto generated, standard statements and responses that LinkedIn provides.
Be real when it comes to dealing with your leads and prospects. The customers of today desire and expect personalized treatment. Giving it to them shows that you’ve done that extra bit to know who they are, and this is a strong way of persuading them to give their business to your car dealership.
For more information on LinkedIn Marketing for Auto Dealerships, Contact Us.
Search engine optimization (SEO) for car dealerships is a lot more complicated than simply making a few tweaks here and there.
There’s absolutely no shortage of digital marketing tools available in the market today. All of them claim
Every year, a new term seems to come up, and the most recent one certainly seems to be “blockchain”.
There are times when a new marketing campaign strategy implemented at your auto dealership
In the first part of this article series, we mentioned a few ideas to drive more online traffic to your auto dealer website through organic campaigns.
The case with most auto dealerships is that they make use of both organic and paid social media campaigns to increase their reach.
Customers today no longer respond to generic or mass marketing. Instead, what they look forward to is customized
New car buyers these days have several ways to do research online, and they can even take the first steps in the buying cycle online as well. Yet
The world of online marketing is ever changing. New concepts are being added to it all the time, and car dealers