Making LinkedIn Work for Your Auto Dealership

We all know that while several social media channels exist, LinkedIn is still the best choice for you to target professionals and organizations. For this reason alone, we think that it is highly important to get the LinkedIn marketing initiatives of your auto dealership up and going, as the rewards could be huge.

In this article, we give you a few points on LinkedIn marketing that are easy and straightforward to implement.

1. Interact Through Comments

The golden rules when it comes to comments are to keep your comments short, and to ask questions. If you do have an opinion on a relevant topic that you would like to share, put it up in the comments section and invite your followers to respond to it.

It is even better if you can back up your view with hard evidence. This will help build trust, and prospects will see you as an expert.

Additionally, like and reply when your followers post comments, in order to keep the discussion going. That way, you will further drive engagement on the LinkedIn profile of your car dealership.

2. Publish Text-Only Posts

Every piece of advice on online marketing will tell you that the engagement level of people increases when a social media post includes images or videos. That is certainly true on social platforms such as Facebook, Twitter and many others.

However, a different approach is needed for increasing engagement on LinkedIn. Interestingly, it has been noted several times that posts that contain only text have received around three times as many views as posts that include links to third party websites.

The reason that it works this way is logical since LinkedIn won’t prefer to display many posts that contain links to external sites. Every time a LinkedIn user clicks on such a link, they are taken out of LinkedIn, meaning that they end up spending shorter durations on LinkedIn itself. As a result, LinkedIn gets smaller windows of opportunity to display ads to users or promote their paid services such as LinkedIn Premium.

3. Make Your Updates Public

To make your LinkedIn status updates visible to everyone who uses this platform, you need to enable the setting to make all posts publicly visible.

Once you post your content, you can share it on all other social media profiles of your auto business such as a Facebook, Instagram, Twitter and so on.

Sharing posts publicly is an excellent way of promoting it on other social media channels as it increases engagement and improves your profile visibility online.

4. Share Native Video

LinkedIn enables you to either record a new video within the app itself or publish an already existing video from the memory of your mobile device.

In fact, LinkedIn gives higher priority to native video since it doesn’t persuade the followers of your car dealer website to click on a link that redirects them to some other online video platform.

5. Keep an Eye out for new trends

Always keep an eye out for new trends. Ensure that your car dealer website interacts well with those who share your content on their profiles, as they are likely to be your most engaged followers. Recognizing their efforts and rewarding them is an excellent way to generate even more improved engagement for your auto dealership on LinkedIn in the long run.

For more information on LinkedIn marketing for your car dealer website, Contact Us.