Online Tips to Improve Customer Retention for Auto Dealerships

There’s no denying the fact that it’s tough to get customers these days. With so many people doing so much research online, getting potential car buyers to choose and buy from your auto dealership is certainly a challenge.

And once they buy a vehicle from you, it’s still not easy to keep them returning to your dealership for service because there’s so much of choices out there.

As a result, losing your customers can happen any time.

Wait! There is some good news too. Since so much research and shopping is done online, the digital marketing platforms of your auto dealership present great opportunities to stay in contact with your customers and engage them in conversations.

Use these channels to keep providing valuable content so that your customers remain satisfied and keep choosing your auto dealership for all their automotive needs, be it car service or future purchases.

Go Big on Mobile

Someone who needs to perform an easy maintenance task on their car like an engine oil change is very likely to search for directions on their smartphone.

In addition to a robust SEO strategy, ensure that your auto dealer website looks great and is user-friendly on mobile platforms. Take care to ensure that the interface is designed to look and feel great on mobile devices.

Compile as Many Reviews as Possible

It is already well known that user testimonials help a lot in bringing car shoppers into your auto dealership. Additionally, these testimonials can also be a great way to let people know about your service department’s convenient, high-quality workmanship.

Ask your satisfied customers for reviews, and have them on your website, all your social channels, and even in your email campaigns. 

If one of your customers tweets a photo of themselves with their car and your auto dealership retweets it, the customer will feel a special connection with your dealership, and this can lead the customer to return to your auto dealership. Never miss such fleeting micro-opportunities.

Ensure a Good Supply of Great Content

How great would it be if your customers could find all the information they need for maintaining their car on your car dealer website? Create helpful articles, lists, guides and so on that give your customers all the information they need.

Your auto dealer website should be a strong contributor for customer retention, and it needs to be designed with that objective in mind.

Setup Email Campaigns for Return Customers

Don’t forget to setup email campaigns specifically for customers who have already purchased from you.

Segment these campaigns and send information that is relevant to each group. Make sure to offer plenty of content that doesn’t try to sell anything, such as suggestions, tips and even birthday greetings.

Letting your buyers know that you care will make them feel valued, and that makes them more likely to do repeat business with your dealership.

For more information on improving your customer retention,Contact Us