News&Media
AutoSuccess magazine published an insightful article "Why Automotive Dealers Need a Spanish Language Website” by Liz Terry, Director of Business Development, izmocars.
"At 60 million, the Hispanic community represents one of the largest and fastest-growing consumer markets in the country. The Hispanic market’s purchasing power in the U.S. reached $1.7 trillion in 2020. Native Spanish speaking Hispanics spend 47% more time shopping online, spending an average of 6.4 hours researching their next automotive purchase in comparison to non-Spanish speakers who only spend an average of 1.1 hours.
A Spanish language website can help dealerships establish themselves as credible and trustworthy businesses within the Hispanic community."
To read the article, click here.
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