10 Questions to Ask When Analyzing Your Car Dealership’s Content Marketing Strategy

In content marketing, you are not doing enough if all you are doing is creating content, and then forgetting all about it. Instead, you need to keep working to nurture the content over time.

There are many important questions that you should be asking when you analyze your car dealership’s content marketing strategy. Here are a few that can help you get started.

Question 1: What attracts Your Visitors?

To attract visitor attention, your content should either be on an evergreen topic or a trending topic.

For an auto journalist or blogger, it is important to understand the exact reason why your visitors pay attention to your content. Only then can you build a sales pipeline around the content.

Question 2: Can You Narrate Your Story in Just a few Sentences?

If your content is focused enough to showcase your car dealership and your offers in a few sentences, then you can expect positive responses to your content marketing strategy.

Question 3: Is Your Content on a Trending Topic?

Topics that are trending and in-depth attract more readers as they provide new and interesting information on the particular trending topic.

Make sure that your topic is something a lot of your local prospects are searching for.

Question 4: What’s New in Your Content?

It is always a great idea to select a previously well-performing article and improve upon it.

Make sure that you include something new or unique that drives visitors to your car dealership.

Question 5: Have You Covered the Best Topic?

Create a list of content topics that have performed well in the past and look for the points that grabbed your readers’ attention.

This will help you in framing your future content marketing topics.

Question 6: Does Your Car Dealership Content Contribute Something Unique?

If your car dealership content marketing team can create articles that are unique to your brand and your local audience which just about any automotive journalist or blogger cannot recreate, then, you have locally relevant content which is likely to attract qualified leads.

Question 7: Is Your Content Linkable?

Link building is one of the critical parameters for promoting your car dealership online.

Content that includes trending topics, interactive tools, and data related to the automotive industry are linkable.

Question 8: How is Your Brand Positioned in Your Content?

Content marketing is the best way to provide your brand an up close and personal feel, taking it closer to your local prospects.

It helps in building your brand, its reputation, loyalty, and trust.

Question 9: Is your Competitors’ Content Popular?

Competitor analysis is one of the content marketing tools that help in understanding which automotive topics of your competitors are attracting your prospects.

You can use this analysis to find the gaps in their content, and target these gaps to bring in more prospects to your auto dealer website.

Question 10: Are There Any Past Conversions on These Topics?

Look for your articles that have brought back good traffic to your car dealer website. With this data, you will be able to understand what your audiences like to read, and this can decide the titles for your future articles.

For more insights into the questions to ask for analyzing your content marketing strategy, Click Here