7 Live Video Content Ideas for Your Auto Dealership

Live streaming is perhaps one of the best ways to reach friends and fans faster. Here are seven easy live video content ideas for car dealers.

1.   Go behind-the-scenes

Take your audiences on behind-the-scenes tours to drive an uptake in user engagement. If your dealership offers customer-centric processes that can be streamed live, then don’t wait any longer. Besides keeping your followers engaged, live videos also help offer useful information in a lively video format.

2.   Offer live customer service

Offering live customer service is always a great idea. This helps to take your customer service approach to the next level, making the dealership stand out in the local market.

3.   Announce new arrivals

Announcing new vehicle arrivals while streaming live can be an interesting idea. The goal is to build anticipation among your customers and keep your followers engaged throughout the video.

You can also fuel the excitement by providing them with links to make pre-orders.

4.   Offer DYI tips

People love quick tips and tricks as they are fun to watch, informative, and handy. Offering cool tips to your audience is probably one of the biggest uses of live streaming. Doing so helps to establish your dealership as a friendly and trustworthy dealer brand.

5.   Challenges work

If you have an idea of how to offer a fun challenge that can be broadcast live, don’t hesitate to do so on Facebook or Instagram. You can also ask your audiences to do the challenge at home and share their experiences in real-time using the chat feature.

6.   Create a Live Q&A session

One of the popular live streaming video ideas for dealerships is live Q&A sessions. Remember, the more you stream, more the chances of increasing your viewership.

Hosting regular live Q&A sessions enables you to interact often with your audiences, create strong relationships, and grow your business.

7.   Conduct interviews

Conducting interviews with local personalities or dealer staff is a great option. You can either interview employees or executives with your dealership or bring in local influencers or celebrities who share the same audiences as yours.

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