How to Drive Relevant Web Traffic to your Auto Dealer Website

1. Incentives & Discounts Work

The car buying journey of most customers are long winded, often taking 8 months or more from start to finish. Incentives and discounts can add a sense of urgency to the process, nudging fence sitters to drive to your showroom.

2. Encourage Word-of-Mouth Marketing

Your existing customers are your best customers in more ways than one. They keep coming back to you with hardly any extra effort, and with a little encouragement, they can also drive your word-of-mouth marketing efforts.

Interestingly, customers turned brand advocates are also positive indicators of your customer centricity.

3. Influence Even Before they are Your Customers

Know your ideal customer profiles and learn what they come looking for at your auto dealership. Active learning helps in creating marketing collateral that influences ideal prospects.  

4. Try to Manage & Exceed Expectations

Managing customer expectations is the key to creating lively customer experiences. The ideal way to get there is to offer personalized engagement to every prospect who visits you in-store or online. Doing this will earn you both customers and positive reviews.

5. Pay Attention

Make all your communication customer-focused. Also, before talking, it is critical to listen to what they are saying. Social listening is one of the best ways to understand customers and cater to their needs.  

6. Be Transparent

Transparency is the key to winning customers. Staying transparent can be tough, but those businesses who do will earn the trust and loyalty of their customers.

For more information on how to showcase your auto dealership to earn more customers and online reviews, Contact Us.