9 Headline Tips for Your Car Dealership Website

The single most important factor of your car dealer website content or blog is the headline. It is the key that sells a content piece and compels visitors to stay and explore the website. Most car dealer websites lose traffic to non-compelling headlines.

So, what makes a headline drive more traffic to your car dealer website?

Read on to know some of the blog headline tips.

Headline Tip 1: Personalize the Title

Use magical words – like ‘You’, which has the power to draw attention, irrespective of the audience. Your visitors are more likely to stay when they come across personalized words like You, Your, etc. These words create a personal space and a one-on-one dialogue with your visitors and prospects.

Headline Tip 2: Short and Clear Message

Make the title as short as possible. Keeping it short helps to display the headline completely in search engine result pages (SERPs). Of course, your headlines should invoke interest and draw visitors into the content, rather than merely explaining what is in it.

Headline Tip 3: Use Powerful Words

Evoke positive associations in the readers’ minds by using words like boosting, effective, powerful, most-beneficial, etc. It is already proven that with the right use of these words, website traffic and clicks increase exponentially.

Headline Tip 4: Create Clarity

Provide a number in your headline and let them know how many takeaways they can expect from your content. It is advisable to use an odd-numbered list (if possible) than even. You can also include bracketed information for more clarity.

Headline Tip 5: Make it Engaging

Make your audience take an action as they finish reading the headline. It is better to use intriguing or empathetic words that evoke the readers’ challenges or experience. For instance, 7 Powerful Tips to Increase your Dealer Website’s Click-Through Rates.

Blog Headline Tip 6: Uncover a Deep Fear

If your content is providing a ready solution for your readers’ deep fear, then there’s nothing like it. It is also greatly empowering and more likely to be shared, than others.

Headline Tip 7: Make Use of a Keyword

Including a high-value keyword in the headline is a highly effective SEO trick.

The same keyword should also be included in the opening line as well as in one of the sub-heads, and should be distributed throughout the article.

Headline Tip 8: Take Help from Your FAQ Page

The questions frequently asked by your clients and their answers will be readily available in your FAQ page. Make use of it for your headline. As these questions are repeatedly asked, you can expect more traffic to your FAQ page.

Headline Tip 9: Include Car Sales Lingo

Even though you want to be clear, sometimes you can use widely employed auto dealership lingo. Just be careful not to use dense jargon while creating a headline.