7 Common AdWords Mistakes to Avoid on Your Car Dealer Website

In the short term, Google AdWords is the best way to drive traffic as well as leads to your car dealer website. However, if these ads are not well-designed then your return on investment (ROI) drops like a rock.

Check out these common Google AdWords mistakes that can save you time and money.

AdWords Mistake 1: Missing Out on the Right Keyword Matches

Broad match, phrase match, and exact match keywords are the three categories of keywords available in AdWords. As the name indicates, the exact match keyword is more precise and provides the highest quality leads.

Once, you try this and the impressions received are fewer than expected, then you can try phrase and broad match.

AdWords Mistake 2: Missing Out on Negative Keywords

With the use of negative keywords, you can eliminate the keywords that are not relevant to your niche. This will attract the targeted audience, lower your cost-per-lead, and increase ROI.

Be careful even while choosing your negative keywords. Avoid using too many negative keywords and customize them for every campaign.

AdWords Mistake 3: Missing Out on Ad Extensions & Poor Ad Content

Make sure to utilize Google Adword features like ad extensions, which enhances your ads. Ad extension includes phone, site, and location extensions.

Always add a compelling headline, crisp body copy, and a rich snippet.

AdWords Mistake 4: Missing Out on Bidding on Your Car Dealership Brand

Even if your car dealer website has good authority, don’t forget to bid on your brand. Prospects who are searching for your brand are actually more likely to do business with you. It makes sense to be readily available to them.

AdWords Mistake 5: Missing out on A/B Testing

A/B testing with variation in the title and description of the ads are necessary to design a best-performing ad for your dealership. Among the two if one is working well then don’t stop at that. Instead, keep improvising.

This practice will definitely increase your ROI.

AdWords Mistake 6: Missing Out Information on Lifetime Value (LTV) of Customers

Lifetime Value (LTV) of your car-buyers plays a vital role in deciding how much dollars can be spent on the particular ad.

For instance, if your LTV is $50,000 and you are spending $10, then it’s a good bid and your business will do well.

AdWords Mistake 7: Missing Out Information of Your Competitors

Another AdWords mistake is not researching about your competitors’ ads. Look for the keywords used in their ads as well as their landing page design, and then come up with your ad copy ideas. After creating the ads, continue to test and refine until you improve conversion rates.

For more information on these common AdWords mistakes to be avoided by your car dealership, Contact Us.