9 Types of Visual Content That Promote Your Car Dealership

 Rich visual content is one of the most effective marketing tools that your dealership can think of. Visual content is more engaging and easier to grasp.

Some visual content formats work better than others. Here's a list.

Visual Content Type 1: Engaging Images

It is always a pleasure to read content interspersed with inspiring visual elements, especially compelling vehicle imagery.

This type of storytelling encourages your audience to continue reading until the very end.

Visual Content Type 2: Educative Screenshots

Screenshots provide comprehensive insights into your car dealership and the services offered. These will not only talk about your dealership brand but can also be used to grow trust and engagement.

For instance, take timeline screenshots of your best testimonials, publish online, and observe improved results.

Visual Content Type 3: Infographics

To help your audience understand complicated information with ease, infographics are the best choice.

Even on social media platforms, infographics are liked and shared 3x more than plain text content. The right font, color, and shape are important in creating killer inforgaphics for your dealership marketing.

Visual Content Type 4: Amusing Memes

Memes have become an important part of content marketing, since they contain a compelling image with entertaining captions.

It need not always be a comic caption but can be real-life ones too, which evoke a great positive emotion.

Visual Content Type 5: Slides & Presentations

To educate your audience about your car dealership, prepare educational slides and presentations. They convert complicated ideas into easy-to-grasp chunks of information.

Information which can’t be squeezed into infographics can be represented better by slides.

Visual Content Type 6: Interesting Videos

Recent stats tell us that 74 percent of the internet is video content. Video content is the most-engaging visual content that your car dealership can think of, for marketing and brand promotions.

Demonstrations, test-drives, customer testimonials, and explainer videos are great video suggestions.

Visual Content Type 7: Useful Visual Tips & How To’s

Visual Tips, and How To’s are hacks that emotionally connect with your audience and help them in appreciating your dealership brand better.

For instance, if there is a new technology installed in a car, you can provide visual tips to demo the technology faster and better.

Visual Content Type 8: Remarkable Data Visuals

For many, complicated numbers are hard to understand at the first go. If these can be visually represented, then the information can be grasped without breaking a sweat.

This will impress your customers and create top-of-the-mind recall.

Visual Content Type 9: Strong Calls to Action

The best way to motivate and compel your audience to visit your car dealership is by creating powerful calls to actions (CTAs). With the right use of visuals, colors, and basic elements in the CTA page, you can influence prospective customers and get results.