7 Auto Dealer SEO Trends That will Dominate in 2018

From our previous articles, you are already aware of the on-page, off-page, and local search engine optimization (local SEO) tips for your auto dealership. Now, let’s think ahead of time to discern the SEO trends that will keep your auto dealer marketing game running in 2018.

Here are the top seven SEO trends for your car dealership in 2018.

Auto Dealer SEO Trend 1: Importance of SERP Features

Search Engine Results Page (SERP) features like local packs, featured snippets, etc. are stealing the viewers' attention from organic listings. With these changes, it’s critical to track your search rankings and monitor your targeted keywords for these features.

There are tools like Rank Tracker that can track Google SERP features and organic results as well.

Auto Dealer SEO Trend 2: Keep an Eye on Structured Data

Structured data (HTML formatting) decides how your content is interpreted and displayed by search engines in the SERPs. This will help in enhancing search listings through rich snippets, increasing your click-through rates (CTR), and in turn, leading to increased search rankings.

Auto Dealer SEO Trend 3: Website Speed Matters!

Lightning fast website speeds lead to better ranking as well as a better user experience (UX). This will, in turn, boost your search ranking. It is advisable to tune your auto dealer website loading time to within 3 seconds, which will bring down bounce rates.

Auto Dealer SEO Trend 4: Watch out for Content Relevance

The content on your auto dealer website should be relevant to the industry and the products/services you sell. One of the ways Google analyses your content quality is by Latent Semantic Indexing. Google compares billions of pages related to your niche, the terms used, and comes to a conclusion about the quality of your content.

Auto Dealer SEO Trend 5: Have a Mobile-optimized Car Dealer Website

The trend towards mobile-friendly websites will continue in 2018 as well. This will be one of the critical website factors for better Google ranking.

If your dealer website isn’t optimized for mobiles yet, then the time to switch is now.

Auto Dealer SEO Trend 6: Optimize Also for Voice Search

Google states that more than 40 percent of adults and 55 percent of teens are now opting for everyday voice searches. The shift to mobiles has led to increased voice searches as well.

As web visitors switch to voice searches, their keywords are also becoming more conversational. Keep an eye on it to improve your search rankings.

Auto Dealer SEO Trend 7: Building Valuable Backlinks

Quality backlinks have been one of the prominent search ranking factors and it will continue to be in future too. One quality link is better than  a lot of poor links. Along with these quality links, linkless mentions are also becoming a part of off-page SEO.

Search engines are easily capturing and associating mentions with your brand, to gauge your brand authority.