Boosting the Dealer-Customer Experience through Online Solutions

Today, consumers should have the ability to connect with your dealership from almost anywhere as they adapt to technological changes in the marketplace. It’s important to be able to reach buyers no matter where they start the shopping process - at the showroom floor, on your dealership website, or using multiple channels.

Car Buyers Crave More Control

Most prospective car buyers today have a common goal of being in control over the purchasing process. If your dealership is able to use online tools that capture leads from anywhere and offer consumers options for a smooth vehicle-buying experience, then you are poised to reap huge benefits.

Surveys have shown that around 95% of new car shoppers use some sort of online channel in order to obtain information about vehicle purchases, and that twice as many prospective customers start their research online when compared to those who start off at a showroom or dealership. Technologically savvy consumers prefer the option of sitting in the comfort of their homes and completing significant sections of the purchasing process online. Many buyers now are comfortable with selecting a vehicle, completing an online credit application, using a payment calculator, and other similar online processes.

If your auto dealer website has these provisions in place, customers can digitally send their data to your dealership. Your dealership can then generate a contract, add aftermarket products, and either send the documents back to the customer for corrections, final reviews and signatures electronically, or have all the paperwork printed and ready when the customer actually walks in to your showroom floor for final processes and to take delivery of their new car.

Digital Hub

Consider connecting to a central hub, which is a digital management system that is capable of connecting with potential customers who reach either your virtual portal or actual showroom from all possible channels.

This may be your dealer website, showroom floor, your DMS, or wherever the customer discovers your dealership from. These solutions can be configured to run in such a way that they can provide your potential customers with tools that can enable them to create an online credit application, an estimated vehicle payment tool, or get a quote for a payoff.

This way, your auto dealership can meet and exceed buyer expectations now and in the future.

For more information on how the relationship between dealers and customers can be improved using digital solutions, and to know how izmoauto can support your auto dealership, Contact Us.