SEO Tips for Dealerships that Really Work

The auto dealerships that prospective customers stumble across are usually the ones who have optimized their website for search. Customers shopping for vehicles almost always use search engines as their first point of research.

Even if the auto dealer websites at the top of search results need not necessarily belong to the best dealerships, they certainly are the most visible and therefore, most likely to find visitors.

In this article, we’ll give you a few pointers on search engine optimization (SEO) that you can use to give your auto dealer website higher search ranking.

Ensure Schema Mark-up is Implemented

The use of schema mark-up has really picked up and it’s now used by all major search engines. Schema is a way to structure and describe data on a webpage, basically, segments of code are added around featured content in order to help search engines understand key sections of information.

For instance, the schema for a particular number on your website will tell a search engine if it’s a price, a phone number, geographical co-ordinates, a rating, or something else.

Implementing schema mark-up carefully can increase your organic exposure and push your auto dealer website ranking up.

Ensure a Top Class Mobile Experience

Mobile traffic officially overtook PC traffic last year, which by itself shows how important it is to ensure that your auto dealer website looks and functions perfectly on mobile devices as well.

If your website is not optimized well for use on mobile platforms, research has shown unsurprisingly that around 80% of website visitors will leave and switch to another auto dealer website that provides a good mobile experience.

Get More Customer Reviews

People are a bit scared of the unknown, which is why over 90% of online shoppers read reviews written by other customers, since they generally tend to be unbiased.

Contact your existing customers first and ask them to write a review. The quantity and quality of reviews are also powerful local ranking factors, especially with Google Maps. Ensure that your Google My Business profile is up to date as well, since this will make a significant difference in your search visibility.