Engaging Content is all it takes to Drive More Leads

Nothing helps online marketing like a regular stream of engaging content. Here are various tips to create engaging content that improves your car sales.

1. Headlines Matter

The first engaging factor is the content headline. Online visitors usually judge the content by the headline, and it plays an important part in making your content visible in relevant web searches.

The same goes with social media content as well.

2. Create a Content Outline

When you start writing the content without an outline, it is quite likely that you may get disconnected from the primary focus. A well-planned outline helps you stick to the topic and keeps the readers engaged.

3. Add Accurate Information to Create Engaging Content

Including accurate stats, and recent information about your topic helps in creating engaging content. Try to always state the source of your information, since the #1 concern that online visitors usually express is data reliability. 

4. Questions can be Engaging

Asking questions is a proven way of breaking the monotony of long copy.

Questions increase engagement, and makes your readers think about the points raised. This triggers them to respond and increases your chances of interacting with prospects, often resulting in leads.

5. Include Interesting Short Phrases

Short phrases or bucket bridges that include colons and ellipses keep your readers engaged. Examples include "Here’s one;” "For example,” "Check this out”…, and more.

6. Internal Links are Important

The two important content engagement metrics are pages per session and bounce rates. You can improve engagement by directing users to other webpages in your auto dealer website using internal links.

7. Try Incorporating Social Share Buttons

Include social media share buttons for popular social platforms like  LinkedIn, Twitter, Facebook, and Pinterest, to drive more followers to your social media channels.

8. Leverage Calls to Action

Every content piece should have a call to action.

Try an opt-in link to your newsletter or promotional email, a promotional offer, or a program sign up option. The goal is to draw your audience into a conversation and offer an opportunity to interact with your dealership rather than just reading the content.

9. Include Videos

Videos are highly engaging factors that provide endless possibilities to create interesting content mashups that improve your search ratings and popularity. Try entertainment videos, how-to videos, car test drive videos, demonstration videos, and more.