How to Improve Your Auto Dealership AdWords’ Click-Through Rates

The Click-through rate (CTR) is the number of clicks that your Google ads have received, as compared to the number of impressions. A higher CTR means that your Google ad campaign is working well. Conversely, a lower CTR indicates that the ads may need to be optimized.

The important factors to improve your auto dealership AdWords’ CTRs are keyword selection, ad copy, and audience selection. Here are the details.

1. Choice of Keywords

Keywords are one of the important factors for improving the CTR of your auto dealership ads. 

When choosing keywords, be aware of the match-type as well. For instance, if you choose a broad-match keyword for your AdWords ad, then it is most likely that you may receive unintended clicks. To avoid this, ensure to include negative keywords to block unwanted queries.

2. High-quality Ad Copy

Your ads will include three headlines, two descriptions, and ad extensions. Create compelling titles with keywords to improve your click-through rates.

AdWords ads that create urgency and include symbols can increase CTRs. Try it.

3. Choice of Target Audience

For consumers to click on your ad, it should be relevant to their searches. Conduct your audience research and target only those who are most likely to become your customers.

This way, you will save your money and get more clicks as well.

4. Geo-targeting Also Helps

Audiences can be targeted based on geographic areas.

If you are opting for geo-targeting, then you need to create separate ad copy for different locations. If not, the ad copy may not be relevant, resulting in a drop in CTRs.

5. Provide Answers to Your Auto Dealership’s User Intent

Researching user intent helps you to create ads that can attract potential customers and improve your click-through rates.

The keywords used by prospective customers to find services like yours can be included in your ad for improved clicks.

6. Design Responsive Google Ads

Responsive ads adjust its size, format, and appearance irrespective of the devices that your target audiences use to browse the web.

Responsive ads help to save a lot of time, allows uploading more marketing assets, and can also be used for re-marketing.

7. Adopt Remarketing Strategy

A remarketing strategy helps in reminding the audience about the auto dealership, increasing the chances of improving your click-through rates.

For more information on how to improve your auto dealership Google Ad CTRs, Contact Us.