How to Protect Your Car Dealership PPC Campaigns from Click Fraud
Click fraud happens when others click on your ads to exhaust your ad budget. You may not be able to completely eliminate click fraud, however you can prevent others totally wasting your PPC campaign budget. Here’s how.
1: Know Your Car Dealer
Website Traffic
In
the first place, you need to know how often people click on your ads. If you
notice a sudden surge in clicks, then in all probability you are dealing with
click fraud.
2: Monitor Your Competitors
It
is good to know what your competitors are up to, since click fraud could be one
of them.
Monitoring
your competitors, understanding their approach, and learning about their
audience preferences will help you in other ways too, such as filtering out non-productive
keywords in your ads.
3: Track Your PPC Campaigns
It
is not possible to manage what you don’t monitor. If you are running Google Ad
campaigns, then it allows you to monitor your account and campaign performance.
This will help in assessing the percentage of invalid clicks, which may be
fraudulent.
4: Target High-quality Sites
Low-quality
sites are mostly non-verified for ads, and are more prone to click fraud. Target
high-quality sites like Google, and a few social media platforms.
Running
your paid campaigns on specified sites alone goes a long way in preventing
click fraud.
5: Social Media Targeted Ads
Work
The
benefit of choosing social media platforms like Facebook and Twitter is that no
third-party publishers are involved. Leverage their advanced targeting options
to eliminate click fraud.
6: Use
Anti-Click-Fraud Software
Reliable
sites have built-in anti-fraud tools but many third-party sites lack it. One of the easy ways to prevent from click
fraud is to use anti-click-fraud software such as CPA Detective, Improvely,
Fraudlogix, and more.
For more tips to protect your car dealer PPC campaigns from click fraud, Contact Us.