10 Compelling YouTube Ideas to Build Your Car Dealership Brand

YouTube marketing is one of the best ways to promote your Car Dealership Brand. But, what exactly delivers results and drives prospects to your auto dealership? Here are some proven YouTube video ideas.

YouTube Idea 1: Showcase Your Brand

Instead of going overboard promoting your cars and sounding too salesy, spend some of your bandwidth showcasing the dealership brand, customer reviews, community initiatives, etc.

Anything that makes your dealership popular in your local community is good.

YouTube Idea 2: Post More YouTube Videos per Week

YouTube channels with more than one video per week usually show better results. Post engaging videos multiple times for increased reach and visibility.

YouTube Idea 3: New Releases

New car model releases are hugely popular with local audiences, and you have an opportunity to post new car launch videos every time a new model reaches your dealership.

This not only helps to build your local auto dealer brand, but creates anticipation before the new model is actually offered for sales.

YouTube Idea 4: Model Specifications

YouTube videos with specifications and highlighted features of a car model get more views, and in turn, builds recall of your auto dealership.

YouTube Idea 5: Interesting Lead-ins

If your promotional videos need to be effective, then make sure you grab audience attention within the first 5 seconds. Use an interesting lead-in.

Also, don’t save the important and compelling information until the very end.

YouTube Idea 6: Include an End Screen to Promote Your Car Dealership

The end screen plays a vital role in effective YouTube marketing. Add an end screen towards the last 20 seconds of the video.

An end-screen is an interactive graphic that can be linked to another video.

YouTube Idea 7: Comparison Videos Also Works

Your car dealership can create videos that compare competing models.

You can also compare features and prices of your dealership services with the local competition.

YouTube Idea 8: Influencer Videos

You are already aware of the importance of influencer marketing in the automotive industry. and the same is true for influencer videos as well.

There is no other better way to build your brand than influencer videos, including micro-influencers in your neighborhood.

YouTube Idea 9: Video Thumbnails

In YouTube, thumbnails of your car dealership suggested videos attract attention and clicks.

More clicks improve your videos’ organic rankings and build recall around your car dealership brand.

YouTube Idea 10: Long Videos Improve Watch Time

Earlier, shorter videos used to be more popular. Not anymore. Videos with 6-15 minutes of duration are now attracting more views. Longer YouTube videos mean more viewing time, and that leads to improved search ranking as well.

If you have relevant and useful information to showcase, then increase your video length.

For more YouTube ideas to build your Car Dealership Brand, Contact Us