How to Connect With Millennial Car Buyers

Millennials have been the hot topic in many industries for quite some time now. Everyone in business seems to be discussing on how best to appeal to them, and the auto industry is no different.

Auto businesses are rapidly coming up with new ways to get millennials to buy from them, especially since this group seem to be moving away from buying their own cars and instead choosing to use cabs, car pooling services, and rentals.

However, it is only the younger lot of millennials who fall into this category. The older ones have built up sufficient reserves that they indeed use to purchase new cars. Research has shown that even if many millennials aren’t buying new cars right now, more than three quarters of them actually intend to buy one.

Here are some pointers to keep in mind when marketing auto dealerships to millennials.

Millennials are Technology Dependant

It’s quite well known that millennials use smartphones for navigation to research and everything in between. Mobile devices aren’t their only gadgets either, a vast section of them use multiple secondary devices too - these may be smartphones, tablets, or laptops.

Millennials have been known to spend hours on thorough research before purchasing a new vehicle. This includes large amounts of time spent in reading online reviews and receiving word of mouth recommendations from their contacts and over social media.

Since most millennials use their smartphones and other mobile devices for research, it becomes very crucial that your auto business runs campaigns designed specifically for mobile. The content published by your company should look good on a small screen and, for this, it should have responsive design built into it. Also don’t forget to regularly keep tabs on your mobile analytics.

Millennials are Image Conscious

Millennials go more by their individual expression than previous generations. Their taste and style is very important to them, and apart from that, millennials also want their choices to reflect their personal beliefs and values. There have been several instances where they choose items that are more expensive in order to keep up their image, even when faced with financial constraints.

That's why it makes sense to analyze and predict the behavior of your website visitors so that you can offer them the exact content that they want to see, and when they want to see it. The basic idea is that when millennials use your auto dealer website, they should feel as though they are having a personalized conversation at your dealership.

Provide Valuable Content

While we agree that the offers you provide your prospective customers are very important, keep in mind that millennials want to connect with your dealership on a deeper level when researching or purchasing a vehicle from you.

Publish content that makes the car buying process smoother and hassle free. Your posts can include explanations of vehicle features, comparison of different cars, car shopping checklists, information on financing and so on. Be sure that you include lots of high quality images as well.

For more information on how to market to millennials and how izmocars can support your auto dealership, Contact Us