Twitter Marketing: The Things to Keep in Mind
With a base of over 330 million monthly active users, Twitter is a powerful social media Marketing platform. And the number seems to keep growing, as Twitter recorded a rise in monthly active users of 4% from the previous year.
The takeaway is this: ignore Twitter, and you risk making your auto business invisible to some of your local prospects. We will tell you how to prevent that from happening with these marketing strategies for Twitter in 2018.
Twitter Marketing: Live Streaming is the Next Big Thing
In the last quarter of last year, in excess of 800 events all over the globe were live streamed on Twitter, and the reach of these videos were incredible. Over 70% of these live streamed events were broadcast to a worldwide audience.
Additionally, Twitter live streamed over 96 million hours of content generated by its users just in the third quarter of 2017.
All these statistics are important for one reason. A quarter of marketers across the United States do spend financial resources on Twitter marketing as of today, and surveys have suggested that over half of them plan to ramp up their Twitter marketing budget for this year.
Ad Prices Down, Engagement Up
According to Twitter, during the same time period, the cost per engagement has gone down drastically, having declined by over 50% compared to the previous year in the third quarter of 2017.
Interestingly, reports also show that ad engagements on the whole actually doubled year-over-year in Q3 of last year. This change was driven by the steady shift that was made towards video ad impressions and increased click through rates across all ad formats available on Twitter.
A recent survey reported that two-thirds of Twitter’s user base said that promoted videos on Twitter weren’t found to be intrusive. When video ads appeared further down the timeline, the number of users who found them to be intrusive were even lower. In fact, most Twitter users actually found the video ads to be informative.
Target Millennials
Over a third of Americans between the ages of 18 and 30 actively use Twitter, and the social network itself has said that around 80% of its user base comprises of millennials who are comfortably well off. Targeting millennials on Twitter is very important for marketers and it means that they have to target their marketing efforts at people of this age group for maximum impact.
Getting Twitter marketing right can’t be underestimated, as a quarter of new vehicle buyers in the US have said that they used Twitterin their decision-making process when buying a new car.
For more information on the outlook of Twitter marketing for auto businesses in 2018, Contact Us