16 Social Media Marketing Tips to Improve Your Auto Dealership’s Social Marketing – Part I

Every auto dealership is struggling to improve its online sales. To stay cost-effective, dealers need to focus on the marketing channels that offer the maximum returns. One of them is social media marketing.    

Here are a few important social media marketing tips to improve your online sales.

1. Target the Right Audience

Not everyone on Facebook is likely to buy a car in the near future. Targeting the right audience is important to drive positive results.

For instance, using your existing customers as a reference, you can target a similar/lookalike audience on Facebook.

2. Publish Relevant & Compelling Content Regularly

People on social media are active 24 x 7. There is always a constant exchange of content on these platforms. Leverage this opportunity by posting high-quality content that connects with your target audience.

Informative content that helps your audience solve their problems is likely to engage more prospects.

3. Use High-Quality Images

Social media is all about visual content, especially if you are in the automotive industry.

No matter what you post, don’t compromise on image quality. Try to include as many images as possible.    

4. Include Hashtags for Greater Reach

In social media marketing, hashtags play a vital role in reaching targeted audiences who can be easily converted into potential customers.

Include relevant and trending hashtags in your social media content for better results.  

5. Respond Unfailingly to Reviews

The best way to engage with your customers is by responding to their opinion, especially when posted on social media platforms.

6. Leverage Your Online Reviews

More than 93% of consumers trust online customer reviews and these reviews influence their buying decisions. Make the best use of your positive reviews to drive more customers by promoting good reviews on your social media pages.

7. Create Urgency in Your Social Media Marketing Content

Consumers often respond to special offers, time-dependent incentives, and content that create a sense of urgency in them.

Make use of this trait to attract prospects and improve your online sales.

8. Contests and Quizzes Work Well

On Facebook, contests and quizzes are some of the interesting ways of attracting social media followers.

If you include a prize or reward for these events, then you can most likely expect more participants.

For more information on social media marketing tips to improve your auto dealership’s online sales, Contact Us.