5 Marketing Personalization Tips to Drive Auto Sales
Most
car buyers expect their auto dealerships to deliver personalized service. Here
are a few marketing personalization tips.
1.
Understand Your Customer’s Journey
Every
customer is unique. They have their own interests, choices, and ways of doing
things. Understand their journey from the time they start searching for a car and
try to provide a customer experience that meets their expectations.
2.
Recommend Suitable Rides for Your Customers
Recommend
a couple of car choices that you know will fulfil customer needs best. With the
customer journey data, you will be able to learn and recommend the perfect cars
for them.
Personalized
recommendations has the potential to improve the customer’s shopping experience
and can nudge them towards purchase decisions.
3.
Follow Up with Personalized Offers
Follow
up on your personalized vehicle recommendations with exclusive promotional
offers.
4.
Request Customer Feedback
Try to collect as much feedback as possible from your customers to personalize the customer experience. You may collect the feedback using:
- Review Apps like Buyerater
- Email surveys
- Social media Q&As
- Quizzes and Contests
- Direct personal surveys
Don’t
shy away from requesting reviews from happy customers. Consumers are often happy
to oblige when requested.
5.
Know Your Customer’s Schedule for Better Personalization
Timing
is key to effective marketing personalization. It is also one of the most
overlooked marketing factors. Try to synchronize your marketing with your
customer’s preferences, in order to drive faster conversions.
For more marketing personalization tips to improve dealer services, Contact Us.