How to Improve Your Auto Dealership SEO Using Google Trends
Google Trends is a powerful and often underutilized SEO tool, used by marketers to analyze current market trends.
Here
are 6 simple Google Trends tips to improve your auto dealership SEO.
1.
Use Google Trends for Your Keyword Research
Enter
the specific keyword into the Google Trends search field and wait for the keyword
research results. You can see a trend graph of the search term. For extended
results, try changing the date range.
This
way, Google Trends search results help with understanding keyword trends and their
performance over time, enabling you to make informed keyword choices for your
auto dealership website to drive better SEO.
2.
Find Related Topics
Google
trends can also help unearth related topics that is likely to trend, once you
choose the ‘Related Topics’ option.
Creating
content around broad consumer search intent helps to take your marketing to a
wider audience and increases your sales. It improves your website SEO as well.
3.
Create Relevant Content Using Google Trends
Using
Google Trends, you can research trending keywords and the time of the year when
those particular keywords have performed well. Creating content with those
particular keywords at that time of the year will help attract more traffic and
improve your dealership website SEO.
4.
Location Targeting Helps
The
right keywords with the right target location can get you better results. If
you use local keyword trends, then you can unearth different niches where the
demand for vehicles and services like yours is high.
5.
Optimize Your Videos
Deploying
trending topics and keywords around them can help optimize your video content
for search, thereby improving your website SEO.
Instead
of ‘Web Search’, switch to ‘YouTube Search.’ This will provide insights into
the trending searches on YouTube and help your auto dealership create trending videos.
6.
Predict Automotive Trends Using Google Trends
Since
other auto dealerships are also likely to be using Google Trends, they’ll all
get the same data. If you want to stay different and ahead of your competitors,
then you need to analyze the data and predict future trends.
To get
there, you need to monitor and analyze local and seasonal trends.