20 Tips to Leverage Content Marketing – Part I

Content marketing is now the preferred marketing mode of most car dealers, often leading to content saturation. But that doesn’t mean you should give up on content marketing. If you do, then the competition is likely to beat you in local search.

Here are a few effective tips to leverage content marketing. To read Part II of this article, Click Here.

1. Research Market Trends

Before leveraging content marketing, research the popular search topics in your market. This helps in creating effective content that can drive better engagement for positive results.

2. Know Your Audience

Who will be reading your content?’ This should be the next question that helps shape your content marketing strategy.

Before creating any content, you must get insights into your audience, their mannerisms, interests, and expectations.

3. Research Marketing Channels

Along with end-user research, you must do marketing channel research as well. It may be a good bet to publish content on social media channels like Facebook, Twitter, etc., depending on local preferences.

4. Monitor Your Competition’s Content

Keep an eye on your competitors and their content marketing strategies. This research gives you an idea of the type of content that your end users are likely to accept.

 However, never steal content from the competition.

5. Design an Effective Content Strategy

Once you are through with research, you need to work on content strategy. This is a critical step in shaping your content marketing plan that helps achieve your business goals and builds a good online reputation.

6. Choose the Right Content Format

Next, work on the right content format that is easily acceptable to your prospects. You may choose to work on images, videos, blogs, ebooks, podcasts, vlogs, and more, depending on the niche and target audience.

7. Create a Content Calendar

In content marketing, you must post content regularly to attract more leads and improve your online reputation. The best way to get there is by creating a content calendar. A simple tool like Excel can serve the purpose.

8. Create High-Quality Content

While creating content, you shouldn’t prioritize quantity over quality. Offer your prospects valuable content to increase your organic traffic and leads.

9. Create Long Copy

The more the length of the content, the better the search results. Long copy means in-depth information, better engagement opportunities, more keywords, and better SEO ranking.  

10. Keyword Research is Important

Keyword research is critical. Choose specific keywords and the best possible long-tail combinations for your content. This fetches your website better traffic, leads, ranking, and online reputation.