How to Boost Your Auto Dealership Social Media Traffic Organically
Here’s how to boost your auto dealership’s social media traffic organically.
1.
Choose the Right Platforms
Most
auto dealerships try to build a presence on every social media platform they come
across. This could prove to be counter-productive, if they lack the expertise
and bandwidth to handle them.
Target
the platforms that are popular with your local audience.
2.
Optimize Your Social Media Profiles
The next thing to do is
optimize your social media profiles for better organic social traffic. This
includes optimizing your username, adding your logo, preferably as the profile
image, adding a trackable link to your auto dealer website, and a keyword-rich description
of the dealership.
3.
Post Engaging Content
Create engaging content
to drive customers organically to your social media page. Keep a close tab on
other successful dealerships that are active and popular on social media.
4.
Choose the Right Keywords
Include relevant,
well-researched keywords in your social media posts, including keywords that
target the OEM brand name, location, vehicles, services, and more.
5.
Use Hashtags to Drive Organic Social Media Traffic
Use Hashtags to target
trending topics and drive targeted traffic to your social media page. However,
limit the number of hashtags you use with each post. Don’t overdo it.
6.
Try Posting during Slow Hours
Always posting on
social media during peak traffic hours may prove to be disadvantageous, since
your post could go unnoticed. Try scheduling some of your posts during slow
hours so that your posts remain on their feed longer.
7.
Engage with Your Followers
Aside from posting
content, spend some time interacting with customers and prospects. Offer tips
and comments.
8.
Publish Promotional Content Too
Do not forget to
publish promotional content in between other posts, including discount coupons,
social media promos, and more.
9.
Run Contests
Contests can easily improve
your online visibility and drive prospects to your page. Try running at least
one contest a month.