Content Pruning and Your Auto Dealership Website SEO

Content pruning is about analyzing and assessing your auto dealer website content and removing the content that adds very little value.

Ever since Google’s Panda algorithm update, any low-value content will impact your website SEO and ranking. This is why your auto dealership needs to prioritize content pruning.

Here are a few tips to help you with content pruning.

1. Update Your Website Content Often

The content that is valuable today may not be relevant tomorrow. your auto dealership should update and republish content when needed.

On the other hand, if you create and publish new pages Instead of updating existing content, then the pages need to be indexed before you can gain any search advantage.

2. Improve Your Content

Content pruning is not solely about removing redundant content but improving existing content periodically as well.

If your automotive content is still relevant but you are not getting the expected search volume and results, work on improving it for better search visibility.

3. Move Your Content

Some of your valuable write-ups may be buried deep down in your blog listing and may not be getting enough views. If that is the case, make the content more visible by adding click-through banners or simply moving the listing to page 1.

This is actually not a pruning technique but it essential to improving your website ranking.

4. Remove Irrelevant Content

An important step in the content pruning process is to remove irrelevant content.

This is necessary when content becomes redundant, or is of low-quality.

5. Combine Content

Another way of pruning website content is to combine different content pieces to add more depth and perspective.

If your auto dealer website has different articles on the same issue, combining them can help prevent competing with yourself in certain circumstances.

Content pruning can also help your auto dealership website SEO.

1. Better Website Content Quality

Content pruning enhances your content quality and lowers the chances of website visitors encountering conflicting versions.

If your auto dealer website content is of high-quality, then your website SEO will naturally improve, resulting in better search ranking.

2. Content Pruning Improves User Experience

When your website visitors receive all the required information in one place instead of being scattered all over the website, then it improves user experience, leading to better customer engagement and website SEO.

3. Increases Your Search Visibility

Content pruning eases the work of Google crawl bots, since your auto dealer website will be devoid of dead topics, making your content more meaningful.

High quality content will increase your ranking on Google searches.