5 Benefits of Online Reputation Management for Your Car Dealership
1: Improved Trust
Online Reputation
Management helps build trust and brings transparency to your dealership.
Prospects
trust recent customer reviews as much as personal recommendations. Car
dealerships with a good online reputation and plenty of recent good reviews are
more likely to be trusted by prospective customers than others. If you can
persuade a few happy customers to review your dealership, then others are
highly likely to follow them into the dealership. It is also important to
manage your negative reviews and ensure a good outcome.
2: Resolves Conflict
Online
Reputation Management helps your car dealership to respond to negative reviews
in real-time.
With
Google Alerts, you will get notifications as soon as customers mention you
online. Quickly responding to negative reviews will help resolve unwanted issues
and damaging remarks online.
3: Increases Car Sales
A
good number of recent positive reviews improve your online reputation resulting
in increased visibility and naturally, more car sales. Conversely, if your car
dealership has not managed your online reputation well, then leads and
conversions tend to drop, hurting your car sales.
4: Attracts Better Employees
Positive
online reviews are not only important in attracting more customers but also help
recruit better staff as well. Every employee’s dream is to get into a dealership
with a good reputation, rather than join a dealership with single star ratings.
5: Improves Customer
Engagement
Consumers
mostly vent their concerns on social media platforms. This is where car
dealerships may lose new customers.
Online
Reputation Management helps happy customers share their good experiences with
your car dealership and how your dealership allayed their concerns.
Bonus: Assists in Business
Optimization
An
indirect benefit of Online Reputation Management is that it helps in optimizing
your car dealership. It offers valuable insights into sales, marketing, operations,
customer service and more, helping you to shape a truly customer focused
dealership.
For more information on Online Reputation Management for your car dealership, Contact Us