6 Marketing Automation Tips for your Car Dealership
09 October 2017
Marketing automation is a technology that automates, streamlines, and measures the marketing campaigns of your car dealership without manual intervention. It builds a real-time relationship with your future car-buyers, which leads to increased leads, footfalls, and sales.
With the use of marketing automation, your car dealership marketing team needn’t worry about repetitive tasks each time. They can focus on other marketing processes that require expert attention. Marketing automation, when astutely deployed, can actually generate more leads.
But how exactly do you design and deploy marketing automation to increase the efficiency of your car dealer marketing team? Here’s how.
Marketing Automation Tip 1: Welcome Mails
Let’s assume that your future customer has subscribed to your newsletter or scheduled a test drive. First, send a welcome email to acknowledge the request and build a friendly conversation. Make sure to include something valuable in this email.
These self-triggered welcome email go a long way in creating a positive impression on your car dealership.
Marketing Automation Tip 2: Follow-up Mails
You can automate your marketing follow-up email as well. Schedule periodic email to remind customers about unfinished tasks as well as new car arrivals, new special deals and more at your dealership. For instance, if they couldn’t take a test drive on the scheduled day, then you can remind them about other convenient slots through follow-up mail. This will build a positive brand reputation for your dealership as well as increase your conversion rates.
Marketing Automation Tip 3: Automate Your Car Dealer Sales Funnel
Your leads may come from various sources like email, social media, organic search, etc. and these have to be segmented. Before getting into marketing to these segments, you need to plan different marketing automation methodologies for each segment. This will ease further marketing efforts, which is to move the potential leads to the next sales stage.
Marketing Automation Tip 4: Create Dynamic Content
It is always true that the ‘Simple and dynamic content goes a long way.’ Learn about your car-buyers’ interests and concerns during the buying process. Then, create relevant dynamic content and send it to them. This is likely to impress your prospective customers and improve conversion rates.
Marketing Automation Tip 5: Birthday & Anniversary Surprises
Birthdays and anniversaries are always special. Don’t forget to surprise your customers and prospects with an automated email on their special day.
A simple ‘Happy Birthday’ mail with a surprise gift can hugely increase your reputation than marketing jargon.
Marketing Automation Tip 6: Personalized Product suggestions
A creative subject line that invokes a sense of urgency with a personalized email is another way of marketing automation. With advanced car dealer data analytics, you can even suggest a car for your prospect, with the details gleaned from following them on social media and tracking their website activity.
For more marketing automation tips to increase your car sales,Click Here
Car-buying habits are rapidly changing, and so should your car dealership’s digital marketing strategies.
Creating engaging content within challenging timelines is the key factor for a successful car dealer website content marketing strategy.
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