7 Millennial Car-Buying Behaviors Your Dealership Should Not Ignore

Finally, Millennials have started buying cars. It is now the right time to understand the millennial car buying behavior, to engage them better.

Don’t ignore these 7 millennial car buying trends.   

01. Millennials Have Done Their Research

Don’t ever push Millennials to buy a car that they don’t want, as they already know what to buy. They invest a lot of time in researching the right car even before purchasing it. 

02. Millennials are Delaying Car Ownership

Millennials are not giving up on buying cars. Instead, they are delaying the car buying process. It could be that student loan, Uber, or unemployment. After meeting their commitments, they are saving dollars, researching, and deciding on the right car dealership for purchasing their dream car.

03. Millennials are Active Online

If your dealership doesn’t have a responsive car dealer website then you are mostly losing out on Millennials. They are extremely active online and completely research dealerships before stepping in. This includes your website, social media, and local classifieds. 

Millennials also look for the speed with which you respond to comments and feedback.

04. Millennials Invest More Time in the Car-buying Process

It’s a wrong notion that Millennials are impulsive when it comes to taking decisions. They invest time in research, decision making, and purchase. In fact, Millennials take more time to decide than the Baby Boomers born between 1943 and 1964.  

05. Millennials are Attached to Mobiles

Their cellphones are an integral part of Millennials and at least one task related to car buying is carried out using it - reading reviews, comparing cars, locating the dealership, etc. Dealers with a mobile-friendly car dealer website will find themselves far ahead in the millennial race.

06. Millennials are Tech-savvy

Millennials are tech. natives, and they prefer cars with the latest technology. They always need to stay connected inside their vehicles. The sales executives in your dealership needs to know the latest automotive tech., including hands-free driving systems, auto parking systems, dash cams, satellite radio, navigation systems, and more, even to hold a conversation. 

07. Millennials Hate the Financing Process

You should be aware of the fact that Millennials don’t like a time-consuming financing process. They consider the financing paperwork confusing, complicated, and boring. 

Streamline the process as much as possible, before losing your Millennial car buyers. Make their car purchasing experience memorable, if they are to come back for service, auto repairs, and of course, their next car. 

For more insights on the Millennial car-buying behavior, contact us.