Here are a few simple Twitter tips that can help
boost the search engine rankings of your auto dealer website.
Search engine optimization and keyword research go hand in hand.
If you already have a content strategy in place for
your auto dealer website, then you can reuse the same keyword list for Twitter promotions
as well. The basic objective is to convince prospects to leave Twitter and
check out your auto dealer website and online promotions.
To get there, you need to keep sharing links to
your website content, special offers, and blog posts. If you just share the
links without a robust content process, then you are not likely to receive
consistent results.
An optimized Twitter profile is the key to
long-term search visibility.
Try to keep your username and handle consistent
across all your social platforms. Avoid using numbers in your username as that
might look spammy to Google.
Craft your Twitter bio well, and use up nearly all
of the 160 characters to showcase your competitive advantage. Keep it simple
and concise. Highlight the important aspects of your expertise and present them
in an interesting way.
Hashtags and mentions play the role of clickable
keywords in your bio section.
Look for Twitter hashtags relevant to your dealer
brand. Participate in those conversations and try to steer them towards your
dealership. Do not hesitate to retweet or respond to tweets that involve your vehicles and services.
Re-sharing content on Twitter is an easy way to build
a regular stream of tweets and boost search engine rankings. All you have to do is go through your timeline, pick tweets that may be relevant, and share them with your Twitter audience. This one helps your new followers catch up with
some great stuff that you tweeted earlier.
Hop onto the latest trends that vibe well with both
your dealer brand and followers. Getting into those conversations will not only
boost your visibility on Twitter but also bring up tweets in Google searches.