7 Important Vehicle Description Elements that Improve Sales & Online Reputation

To improve local search visibility, every part of your auto dealer website needs to be optimized. The Vehicle Listing and Vehicle Detail pages need special attention.

Here are 7 important product description elements that improve sales and in turn, your online reputation.

1. Persuasive & Engaging Content 

The vehicle description content should talk more about how it fulfills customer needs. Product content that addresses consumer expectations keeps them engaged, and persuades them to convert.  

2. High-Quality Images

Prospects search for product detail pages to get a clear idea, including price, specs, and the look and feel of the car. Low-quality images will not help convert these prospects.

3. Product Highlights

It is important to highlight the unique features and advantages of a particular vehicle. Focused images can help highlight many of these car features better than textual descriptions.

4. The Right Keywords

A product description without the right keywords will not fetch you expected web results. Include targeted keywords in your description, and help consumers and search bots find the page with ease.

5. Interesting Stories

Everyone likes interesting stories. Weave your product description into a story and narrate it to your audience. Doing this will capture their attention, keep them engaged.

6. Product Comparisons

One of the critical product description elements is a line or two set aside for positive product comparison, especially with the main competitor. This helps prospects make the right decisions.

7. Testimonials

Social proof such as customer reviews and ratings. can boost the popularity of your product pages. One way of doing this is to add a positive customer review or two to the page.

For more insights into the important product description elements that boost your sales and online reputation, Contact Us.