7 Interesting Facebook Ads Tips for Improving Your Car Dealership Sales
1: Leverage Campaign Budget Optimization
With campaign budget/bidding optimization, you
needn’t worry about bidding manually, which involves a lot of work. Now CBO automatically distributes your budget
among top-performing ads.
2:
Make use of Facebook Power 5
Facebook Power 5 helps dealers deploy a specific
set of automated ad tactics that work together to deliver results.
- Auto advanced matching can accurately attribute conversions and
increase the audience size of dealerships.
- Simplified account structure simplifies
your ad account setup to improve efficiency
- Campaign budget optimization maximizes
campaign results and cuts spending on underperforming ad sets.
- Automatic placements deliver the right ad to the right person at
the lowest possible cost across all placements.
- Dynamic ads show the right products to prospects who
have expressed interest online either on your car dealer website or
outside of it.
3:
Dynamic Ad Creative Feature
The dynamic ad creative tool is one of Power 5
tools similar to ‘Dynamic ads for search’. This tool uses an algorithm that
tests different combinations of creative to find the best performer.
You just need to feed texts, images, headlines,
and descriptive texts, and leave the next process to Facebook for a successful
Facebook ad.
4:
Use Facebook Ads Library
Facebook Ads Library has ads run by users. You
can locate and check what others are doing and optimize your Facebook ads
accordingly.
5:
Leverage Sponsored Message Ads
Sponsored message ads are one of the unique forms
of Facebook remarketing, which helps in allowing the dealerships to send personal
messages to the list of contacts in their Facebook Messenger.
6:
Test Your Facebook Ads
Do not assume anything when you set up a Facebook
Ad campaign. Instead test everything.
Until you test, you will not know which works
well for you and which doesn’t.
7:
Understand Your Facebook Ad Policies Well
It is quite important to understand Facebook Ad
policies. Ads that do not meet policy criteria are likely to be rejected.