9 UX Optimization Tips to Boost Your Car Dealer Website Ranking

User experience (UX) is an important factor that impacts your car dealer website ROI.  Here are nine UX optimization tips that can get you better web ranking, and more leads.

1: Display the Right Lead-ins

At the first glance, your car dealer website should connect with visitors and draw them in. To accomplish this, you need to be aware of what your audience wants, and display it prominently on the home page of your car dealer website. Connecting with user intent plays a vital role in improving UX.

2: Insightful Website Design

Your car dealer website design, color, contrast, text formatting, etc. need to be optimized for a better user experience. Do not use blue on text other than links.

Follow pre-defined styles across your website – for example, if your CTAs get the same visual treatment, customers will know at a glance when then come across a CTA.

3: Optimize Car Dealer Website Loading Time

No one likes to wait more than a couple of seconds for a website to load. Optimize your website loading time, and loading behavior.

4: Form and Function

The usability of your car dealer website is another important factor to consider when tweaking your UX and ranking.

Optimize your headers, navigation, menu structures, content format, and more.

5: Optimize the Content on Your Car Dealer Website

Your car dealer website content also plays a role in UX. Always publish engaging content. Your website content should be unique and relevant to your audience.

Remember, this is one of the prime considerations of your prospects.

6: Develop a Mobile-friendly Website

Up to 90% of local web searches are now on mobile devices, and you will miss a lot of traffic and leads if your website is not mobile-friendly.  The best way out is to opt for a responsive website, if you haven’t already done so.

7: Highlight Your Links

Make sure that your links are highlighted enough to look like links. Also, the hyperlink should be self-explanatory so that users shouldn’t have to think where a link is going to take them.

8: Right Positioning of Calls-to-action

You are already aware of the impact of the call-to-action (CTA) button on your car dealer website. Highlighting and creating a specific design for the CTA will improve your UX.

9: Incorporate Indicative Visuals

Visuals used in your car dealer website should let your visitors understand what the web page is all about. If you are using carousals, clearly indicate what is going to appear on the next image.