9 Social Media Advertising Tips to Drive More Customers & Reviews to Auto Dealerships
Here
are nine social media advertising tips to attract more customers and reviews.
1. Know
Your Social Media Platforms
Before
jumping onto social media ads, try to learn about social platforms. Every social
platform has different criteria to create and publish ads.
2. Work
on the Relevance of Your Ads
The relevance
of your ads play a vital role in improving click-through rates (CTR). Find the
right audience, create relevant ads, and publish it to drive more clicks and conversions.
3. Understand
Your Audience
Try to
deliver what your target audience expects, in order to achieve good results. Research
your audience’s likes, dislikes, and interests, using social listening tools.
4. Create
Engaging Content
For
more clicks and conversions, you need to create engaging ad content. Targeted
content not only helps you attract more followers, but improves your social
media SEO as well.
5. Ad
Impressions Help
It
takes 3 to 8 impressions for an ad to register and build recall. It is also
important to create multiple ads for a single campaign, to convey different
value perspectives.
6. Testing
is Necessary
When
you are ready with your ad campaign, test it with a small budget to understand
what’s working and what’s not. Try different ad formats for better results.
7. Promote
on Multiple Platforms
To
increase your reach and grab the attention of new prospects, promote your ads
on multiple social media platforms. Leverage platforms like Reddit, LinkedIn, etc.,
to promote your ads.
8. Ensure
Mobile-Optimized Social Media Ads
Most social media ads reach prospects on their
smartphones. That’s why it’s important to optimize your social media ads for
mobile screens.
9. Remarketing
Works
Re-suggest
your dealership to your audience by setting up remarketing ad campaigns. Research
proves that remarketing brings in more customers to your auto dealership. Try
it.
For more social media advertising tips to attract more customers and reviews, Contact Us.