Protecting Your Online Reputation on Social Media: 9 more Things to Avoid
To read the first part of this article, click
here.
Here are 9
more things to avoid on social media, to protect your online reputation.
10. Being Salesy
You need to market your vehicles and services, but
every piece of content you publish on social media shouldn’t be about selling. Instead
of trying to push your products all the time, try building conversations and
relationships, with promotional posts in between.
11. Forgetting Social Listening
If you are a popular dealership, then competitors
and unhappy customers will try to talk, and you need to be available to clear
the air when needed.
Never fail to listen on social media platforms. Try
online tools like Google Alerts or Hootsuite to automate social listening.
12. Not Responding to Social Media
Comments
Never ignore reviews and comments. Engaging in
social conversations with customers and followers can drastically improve your
online reputation.
13. Avoid Harsh Responses
When responding to comments and feedback, you may
want to thank your followers and respond in a friendly manner.
Don’t ever respond harshly to negative comments. Be
on your best behavior, to protect your online reputation.
14. Posting Negative Posts about
Someone Else
One of the things to avoid on social media is
posting negative comments about others. Avoid it at all costs.
15. Irrelevant Tagging in Your Posts
Try to keep your social presence pleasant and engaging. Do not tag followers or customers with irrelevant or embarrassing photos and comments.
16. Posting Pictures without Your
Customer’s Permission
Do not post pictures unless you have the owner’s
permission, even if the person is a loyal customer. Always request permission in
writing before using images in your posts or promotional material.
17. Ignoring Influencers
Influencers are helping dealers bring in new
customers and improve sales.If you miss out on leveraging local influencers, then you are leaving money on the table.
18. Not Using Paid Ads
Paid ads can help drive short term sales
effectively. Often, well designed paid promotional campaigns deliver very
attractive ROI. Try it.
For more information on the things to avoid on social media, Contact Us.