Protecting Your Online Reputation on Social Media: 9 Things to Avoid
1. Using Only One Social Media Platform
Today, Facebook is often the preferred social media
platform for retail businesses, and being active on it can be crucial to your
dealership. Conversely, ignoring the others can prove to be detrimental.
Try including Instagram, Twitter, YouTube, Pinterest,
LinkedIn, and more in your social plan.
2. Buying Social Media Followers
Upping your social media following rapidly can be
tempting, but you shouldn’t be buying followers. Numbers aren’t the only thing.
Quality matters.
3. Forgetting Your Goals
It is important to wow your prospects, but don’t lose
sight of your goals while you are at it. At least one in every 3 posts should
be about business.
4. Not Staying with the Latest Trends
On social media, trends matter, and they change.
Try to ride the latest trend to promote your social
media offerings.
5. Mixing Up Your Personal & Business Accounts
Social media is all about informal connections, but that
doesn’t mean that you can blur the line between your personal and business
profiles. Keeping them separate is a good idea.
6. On time Posting
You need to post daily, at predictable time slots, on all
your social media business accounts. Try publishing once or twice on Facebook, 2-5
times on Instagram and Pinterest, 2-5 times on Twitter, and once in two days on
LinkedIn.
7. Forgetting Hashtags
Hashtags are the discovery engines of social media. Don’t
forget to leverage them to drive more prospects and improve your online
reputation.
8. Being Too Formal or Too Casual in Your Posts
Don’t be too formal that you sound cold, or too casual
that you come across as condescending.
Your conversations need the right mix of dignity and
informality. The trick is to be popular and conversational, and yet business
like.
9. Forgetting Visual Content
You are leaving big money on the table if your social
media plan is without a visual content calendar. Think vehicle images and
video, vehicle launches, dealership events, live videos, customer
conversations, DIY, and more