How to Improve Your Dealership's Sustainability

New car buyers today are more demanding than ever before. They not only want the best deal possible on their new purchase, but also greater trust with the dealerships they’re doing business with.

Moreover, we are definitely in an age where disruptive technology appears on a weekly basis, and some of it can really shake up existing dealership practices.

Auto dealers, like any other business, have worked hard to build up their businesses but now, they have to change strategies in order to survive. For instance, catering heavily to millennials was something that wasn’t a concern before, but it certainly is now as they account for nearly a third of all new car purchases in many markets.

In this article, we will tell you how your auto dealership can embrace new technology to build better customer relationships.

Boost Customer Loyalty

True, when it comes to vehicle brands and dealerships, your customers have never had as many options before, but that doesn’t mean dealerships can’t cultivate brand loyalty.

Research has shown that millennials are the most brand-loyal generation. Dealers can adopt technologies to help sales and service managers serve them better by sending notifications when their vehicle needs servicing done, or to advertise discounts and promotions in a low profile manner.

Incoming calls from prospects making enquiries can be automatically forwarded to your sale agents’ mobile phones, ensuring they never miss out on a sales opportunity.

Financing and Online Payments

Customer satisfaction is much higher and clients are twice more likely to return to an auto dealership that has an online bill pay feature.

Financing is the most confusing and tedious part of buying a new car for most customers, and making the paperwork easier is the way to go for dealers.

Prioritize Social Media

With more than 90% of car shoppers starting their buying journey online, most dealerships know the importance of having an online presence.

Dealers also need to grasp what’s being said about them online, and they have to move fast to resolve issues. With the amount of trust prospective buyers place on the reviews of existing customers, it’s vital for dealers to stay on top of the social game.

Use Tech to Improve the In-Showroom Experience

Dealers need to utilize new technologies to raise customer satisfaction in the showroom.

While free WiFi was good enough a couple of years ago, customers expect more now. Install cutting-edge VR (virtual reality) and AR (augmented reality) devices to keep customers entertained. That way, customers can view a car they’re interested in, in great detail.

For more information on taking your dealership into the future and to know how izmoAuto can support it, Contact Us.