How to Optimize Your Car Dealership’s PPC Campaigns for Voice Search

Speaking is easier than typing, and that's why voice searches are increasing by the passing day, especially in conversational language. To stay on top of the game, your car dealership’s pay per click (PPC) campaigns have to adapt to this change.

Here are a few tips on how to prepare your PPC campaigns for voice search.

Before getting into the tips part of the voice search for your PPC campaigns, here are some things to remember:

• Voice search being conversational, your query keyword string should be over 5 words.
• Voice search keywords should start with the 4 Ws and 1 H, which is, What, Where, When, Why, and How.
• Voice search keywords must concentrate on local search phrases like near me.

Tip 1: Check if Your PPC Campaigns are Receiving Voice Searches

Your search query report will let you know if you are already engaging with voice searches for your PPC campaigns. Any keyword string with more than six words can be listed.

These long keyword phrases may not help you out of the box, but you will understand the user’s intent with it.

Tip 2: Know the Verbal Mannerisms Used for Voice Queries

Check what voice searches are common in the automotive retail industry. Keyword research tools will help you in finding out these keywords.

You can include them as a regular conversational sentence, to show up in voice searchs.

Tip 3: Include Your Negative Keywords

With this research, you can also find out which keywords are irrelevant to your PPC campaigns.

Such keywords can be added to the negative keywords list while setting up your campaigns.

Tip 4: Organize Your Voice Search List

Leverage Google Analytics and Bing Ads to organize your voice search keywords based on location and demographics.

This data, together with audience research data, will help you in finalizing relevant keywords according to your audiences’ intents.

Tip 5: Optimize Existing PPC Campaigns

After completing research, you need to incorporate the finalized keywords into your existing car dealership PPC campaigns.

Make sure to include the right NAP data, contact information, reviews, negative keywords, etc.

Tip 6: Tune Your Campaigns to Searcher's Intents

Offer better voice search PPC campaigns based on what your prospects are looking for in your car dealership.

Make sure to customize and optimize your PPC ad content to provide the right solution for your audience's queries.

Tip 7: A/B testing & Performance Review

You can do A/B testing to understand which ad copy with the updated voice search keywords is working well for your car dealership. Collect the revised ad copy performance data and make necessary changes to the ad copy, if needed.

For more tips on how to prepare your car dealership’s PPC campaigns for voice search, Contact Us