Social Selling for Your Auto Business

Audience Targeting has certainly become the name of the game in digital marketing, and this is especially true when it comes to social selling.

There is no denying that putting up social media campaigns in order to get the best Returns on Investment (ROI) can be very tricky, because of the large number of external factors involved. However, the results are most definitely well worth the effort if it is done properly.

Facebook Ads

Facebook ads have always been a helpful tool to increase sales for auto dealerships, and their success or failure basically depends on 3 primary factors - people, expectations, and technology.

These ads provide an excellent way to qualify leads and, in turn, increase the number of footfalls onto your showroom floor by a significant number.

Social retargeting basically means showing relevant ads on social media to people who have done research on a related subject. This has become the digital norm for retailers across all industries, and the automotive retail is no exception.

Retargeting

Nowadays, we’re used to retargeted ads following us online right after we browse for items such as electronic gadgets or clothing or anything else on online e-commerce portals. Even if a digital ad for a large and expensive purchase like a new car may seem out of the ordinary, this strategy has become crucial for auto dealers looking to convert online shoppers into paying customers.

Social retargeting isn’t a new concept for retailers across multiple industries, and auto dealers are quickly catching up on the trend and employing it to great effect.

A significant percentage of prospective car buyers use social networks such as Facebook to research a vehicle before purchasing it, and auto businesses simply cannot afford to neglect social media ads.  The bright idea is to use social media proactively, not just reactively. This means figuring out information about prospective leads and using it to reach out to them with the appropriate, relevant details.

Social Media: Things to Note

Ensure that your auto dealer social media marketing efforts never lag behind. Take care of your profile as well, by ensuring that it looks and feels good to navigate, and that your followers haveall the information they need, readily available to them, at all times, on your social channels.

Needless to say, also go out of your way to ensure that the images you use are of the highest quality. Even if Facebook has already well established itself as a popular option for social selling, other social networks such as Twitter and LinkedIn have also emerged as goldmines for dealership marketing as well, so don’t ignore them.

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