Selling Used Cars on Facebook in 2018

Social media is obviously big, with over 255 million users in North America alone, and it’s only getting bigger.

Each social media platform is unique, and the content that works best on one network might not be effective on another one. Your audience on Instagram is going to look very different from the one on Twitter.

Each platform has its own strengths. If you are planning to put your used cars out there, then plan your content so that it receives the best results on each social network.

In this article, we will give you a couple of very interesting ideas specifically for selling cars on Facebook, which still remains one of the most popular social media channels.

Facebook Marketplace

People have been using Facebook as a platform to buy and sell their cars for quite some time now, and this is done by posting them on Facebook Marketplace.

The Marketplace is a directory of peer-to-peer classifieds. Facebook realised the potential of auto sales and how lucrative it was, leading them to announce a dedicated section of the Marketplace specifically for vehicle sales. The best thing about the new Marketplace listings is that it’s free.

Your auto business should put in effort to identify ways to make the most of the free, organic tools on Facebook. As of now, only used and certified pre-owned vehicle inventory can be listed on Facebook Marketplace by an auto dealership. Once you upload cars, people can view your listings and get in touch with your dealership via Facebook Messenger.

Facebook Ads

Paid online advertisements are one of the most potent weapons in every auto business’s Facebook arsenal. Studies have shown that auto ads are twice as likely to be clicked on as any other type of Facebook ads.

Facebook gives you the ability to target your advertisement precisely,  based on demographics, location, interests, and several other parameters. This is called audience targeting and using this, your auto dealership can make its ad seen by those who are most likely to come in to your store.

For more information on using auto Facebook marketing to sell more used cars, Contact Us