LinkedIn Business Page: 9 Ways to attract New Followers

Driving more followers to your LinkedIn business page is one of the first steps towards building a productive community on this social platform.

Remember, your follower count wouldn’t increase overnight. It requires time, effort, and sound strategy. Here are a 9 tips to get you started.

1. Optimize your LinkedIn Page

Just like your car dealer website, your LinkedIn business page also requires optimization.

First things first. Update your LinkedIn profile picture, preferably with your dealer logo. Select an invocative dealer image as the cover picture. Then fill in the Overview section, which acts like a condensed "About Us” page on your car dealer website.

Remember, LinkedIn users can search company pages using keywords. It is important for you to include appropriate keywords and phrases that match your dealer brand, location, and services.

You can also customize the call-to-action button.

Remember, completed LinkedIn business profiles attract 30% more weekly traffic than others.

2. Add a follow button to your Car Dealer website

This is easy. Add a follow button on your car dealer website and blog, directing visitors to your LinkedIn page. Consider adding a compelling message to drive visitors.

3. Post content regularly

Publishing useful content regularly is the key to building a good reputation on LinkedIn.  

Research shows dealerships that share weekly content on their LinkedIn page are likely to receive 2 times more engagement.

4. Share more visual content

Posts that include visuals receive more visitors and 2X more comments.

Share unique images, infographics, and videos to ensure that your dealership get noticed.

5. Engage your Employees

An easy way to drive more traffic to your LinkedIn Page is to get willing employees to spread the word. Employees who tag your LinkedIn page in updates and share it with their connections can give your LinkedIn page the much needed initial boost.

6. Participate in LinkedIn groups

There are thousands of LinkedIn groups where you can share content, post jobs, and make connections.

Participate in these groups and try to initiate conversations around trending topics.

7. Respond to comments on your posts

Every comment on your LinkedIn post deserves a timely response. This will not only boost your post’s visibility, but will also convince users to follow you

8. Keep track of your competitor’s LinkedIn page

Analyzing your competitor’s page can help in shaping your LinkedIn marketing strategies. Keep an eye on what your competitors are doing well. This will help in troubleshooting your own LinkedIn Page and improving it.

9. Post jobs on your page

LinkedIn is one of the most popular job-hunting platforms. Using it for both marketing and talent acquisition can help in expanding your page’s reach.