Using Lead Capturing to Optimize Auto Dealer Websites

Almost all auto dealerships use lead capturing in some way or the other to engage visitors and obtain leads. Many arealso exploring new methods in order to get the conversation going with potential customers. In the digital world we live in, there are still many who prefer not to share their personal information with dealers, and for an auto dealership looking to get more online leads, this poses a challenge.

Dealers have to optimize their offers and promotions to ensure that they are squarely targeted at their prospect segments. In this article, we will give you a few pointers on how your dealership can set itself up to attract more online leads.

Multi Step Engagement

Surely, one of the most frustrating experiences of site visitor is to be shown the sameoffer twice. This repetition could occur either when they return to your site after a while or even during the same visit.

A sophisticated lead formshould enable your auto dealership to map a multi-step approach to each visitor type, showing them a variety of messages and offers each time they return to your page.

Sophisticated Targeting

Getting the targeting right is one of the success factors of your auto dealership, since it enables you to make the right offer to the right person instead of trying your luck at randomized engagement.

Smart targeting can be done based on visitordemographics, behavior, location, or lead source. With this information, you can strategize on how to appeal to them better.

Optimal Timing Settings

Visitors don’t want to be pounced on with offers, the moment they arrive at your auto dealer website.Asmart lead capture tool can analyze visitor behavior for you, automatically making the offerappear at a time when your customers tend to convert.

The tool should enable you to control when and on what page of your website a lead captureformappears. Give your visitors some time to get to know your offerings before asking them to commit.

Intelligence Gathering

A good lead capturing system should provide you with information about which traffic types convert more, whom you should be paying more attention to, how long your leads spend on your site pages and what they look at, and so on.

This information enables you to differentiate between cold and hot leads, improving the success of your campaigns.

For more information on how lead capturing methods can optimize customer engagement and to know how izmo can support it, Contact Us.