16 Social Media Marketing Tips to Improve Your Auto Dealership’s Social Marketing – Part II

To read the first part of this article, Click Here.

With the pressure to improve sales and profitability building up by the passing day, dealers need to focus on the marketing channels that offer the maximum returns. One of them is social media. 

9. Try Influencer Marketing

Influencer marketing is about roping in local influencers with a large number of social media followers to promote your dealership on their social media pages. They usually do it in exchange for a fee.

Influencer marketing helps your auto dealership to reach out to audiences who are otherwise likely to miss the message.

10. Offer Special Discounts for Your Followers

Another way of promoting sales via social media channels is by offering special discounts to your followers. A well-packaged discount offer is a win-win for your dealership and the audience.

11. Involve in Social Communities

Be an active contributor and leverage Facebook groups to your advantage. You may share your content, opinion, answers, and special offers to promote your auto dealership.

12. Leverage Loyal Customers & Convert Them into Brand Ambassadors

Your loyal customers can also promote your dealership. Remember, positive reviews are the #1 reason why most online visitors decide to buy from your dealership.

With most customers, you will have to actively request reviews and recommendations before you can receive them.  Apps likeBuyerater can make the process seamless and easy for both you and customers.

13. Paid Social Media Marketing Delivers Good Results

If your auto dealership has a budget for social media advertising, then use it to drive more customers. Paid social advertising is one of the cost-effective ways to improve your online sales.

14. Use Rich Pins for Better Online Sales

On Pinterest, rich pins can help display your offerings and drive traffic to your auto dealer website,

15. Promise What Your Auto Dealership Can Fulfill

You should be honest in your sales copy and fulfil what is mentioned in it. For instance, if you have agreed to offer a 20% discount during your customer’s next visit, then ensure that you provide it.

16. Watch Your Competitors

Every business has competitors. Staying alert to their promotions will help you understand the state of the local market, in turn helping you improvise your social media marketing strategies.