20 Tips to Leverage Content Marketing – Part II

Content Marketing is a marketing methodology that focuses on regularly creating and promoting relevant and informational content to attract, convert, and retain high-quality audiences to improve your business.

Here are more tips on leveraging content marketing to improve  your online reputation. To read the first ten tips, Click Here.

11. Avoid Salesy Content, Instead, Educate Your Audience

Don’t make it obvious that your content is all about marketing.

Publish interesting and useful content to pull in your prospects. Later, you can target them with promotional offers.

12. Engage with Your Target Audience

The more you engage with your prospects and customers, the better will be your appeal.

Try to address your audience in the second person - you and your- and include questions in the content to make it lively and interactive.

13. Optimize Your Content Before & After Publishing

It is critical to optimize the content headline, copy, images, links, and CTA before publishing it online. Use Google analytics data to optimize the content even after publishing.  

14. Include Social Sharing Buttons on Your Blog

Include social sharing buttons on your auto dealer website and every blog post.

Ensure to include a one-click button, since most consumers lack the patience if it turns out to be time-consuming.

15. Promote Your Content using Email Marketing

Email marketing is still an effective way of promoting your content. If you haven’t been sending exclusive content for a long time to your subscribers, then now is the time to try it.

16. Promote Best-Performing Content

Actively promote your popular content. Try adding links to your popular articles in newsletters, social media posts, and more.

17. Update Content Regularly to Improve Your SEO & Online Reputation

It is important to revisit and update your content periodically. Search engines will notice this and your content will show up higher in search results.

Meanwhile, if your keyword priority has changed, update the content to reflect your new keyword priority.

18. Influencer Marketing Helps

Influencer marketing is a huge industry today, generating around 520 % returns for businesses that have adopted it. Find local influencers in your niche, engage them, and request to share your content to improve your reach, customers, and online reputation.

19. Don’t Forget Content Analytics

Don’t ever forget your analytics. Analytics provides insights into the performance of your content marketing, helping to streamline your marketing efforts.

20. Leverage Data to Improve Your Content

Content marketing data can help improve your content. Look for common success trends in your Google analytics, and align your content towards popular trends.

For more tips to leverage content marketing, Contact Us.